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Transforming Rural Real Estate: How Innovative Ideas Boosted Land Value

Located just 38 kilometers from Tbilisi, the village of Orbethi, part of the Tskneti region, boasts a population of 234, according to the 2014 census. Nestled in a mountainous area, it is renowned for its breathtaking natural beauty.

Recent assessments revealed a growing interest in the land market of Orbethi. With only a 40-minute drive from the capital, land prices are surprisingly attractive—averaging $20 per square meter for agricultural plots. Price fluctuations are influenced by factors such as proximity to main roads, the existence of development regulations, road access, and the feasibility of utility connections. It was during this research that we came across the "Satibe" project, which has successfully sold nearly 30 hectares of land in Orbethi since its inception in 2020.

As part of the "Satibe" project, 200 families acquired land with the promise of receiving essential utilities, access roads, architectural plans, and a development regulation framework. In the first phase, one hectare was subdivided, with plots selling for just $5 per square meter. Due to high demand, the project quickly moved into its second phase, raising prices to $15 per square meter. Currently, only a few plots remain available, priced at $30 per square meter.

ბაზა2023

Irakli Gafrinashvili, the visionary behind the project, views this endeavor not only as a business opportunity but also as a way of life. He envisions the area becoming a hub for innovation and creativity. 

“We have primarily attracted artists and programmers. These individuals find it easier to relocate from the city. This spring, we plan to install Starlink, enabling them to work remotely from here.”

Notably, the project's first phase launched with no initial investment, as the land belonged to local farmers. Gafrinashvili led the project design, and from the second phase onward, "Satibe" began acquiring, subdividing, designing, and selling land.


“We were standing at the foot of a tree, selling the idea of how wonderfully people could live in Orbethi.”

As the project progresses, the approval of the development regulation plan is currently underway, with results expected by spring. Project leaders describe this phase as the most challenging, requiring extensive consultations to address the opinions of all landowners.

These efforts have been crucial in revitalizing the village, which was facing depopulation. New grocery stores, entertainment centers, and a swimming pool have opened, with plans for additional social facilities. Residents of Tbilisi are increasingly visiting for relaxation and recreation, boosting local property values.

By spring, the development regulation plan will be finalized, allowing property owners to commence construction on uniquely designed residential homes. The vision for Orbethi is one of non-standard, environmentally sustainable living, harmoniously integrated with nature.




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